For the novice SEO, we are most concerned about is the title and the discription of the optimization, the SEO old hands, may not be the most basic optimization of these two thorough optimization of experiments based on multiple keywords, I wrote to all the recent experience , we can practice what I believe there will be harvest.
First analysis of the title and the discription of traditional SEO practices, the majority stressed, title to appear several key words, discription to appear several times, how how, more likely to bi. There are people who say Google is almost the weight of the discription does not count. Here, some say makes sense, but there are some claims are purely fictitious and the following, I will carefully explain the title and discription weight construction.
1.title is the site heading, weight is not small, title to do as brief as possible, in the title, the do not need a pile of key words, the short to one of the words best, because the title does not depend on the weight of title itself fully established, keyword title by title and discription to echo each other to increase the weight.
For example, if in order to optimize " QQ group name "is the word, only title is" QQ group name "can not write" QQ group name, QQ group name, QQ group name of individuality. " In short, the title appears in precisely one keyword, not a burden.
2.discription construction, discription the name suggests, is to describe the meaning, of what description? Course website content, website content expression? Of course, is the title, this is why the title should be concise, title clear well, with discription for further modification , on the title of the key words for further modification, also have to remember, discription is absolutely necessary to ensure precise key words appear more than once, and then accompanied by the modification of a number of related high discourse, where there are skills that the weight of a noun phrase higher, the key words in the term as a modification of focus a lot better.
3. Again sum up, title and discription are one, good title, with a discription modification, title clear, discription further description, regardless of the technology from the search engine point of departure, or from the user experience point of view, is that of the past, so , do these two points of the match, the high weight is normal, not normal weight rather than searching.
discription and title priceless, we must fully use to build a good site to continue to optimize this is fundamental, the next post I will explain to you more optimization tips, I hope to continue to give us some help.